WS@2027
From classic agency to automated AI factory.
Strategy 2027
Kristijan Lukačin / 13 November 2026
01 / Recap 2026
2026: the year we moved to AI.
AI-first
We migrated the way we work to AI.
Small
Small teams on every project.
More
More projects running in parallel.
100×
Higher productivity.
WS@2027
02 / Trends
Code is dead. Or at least cheap.
Clients can now design, develop and deploy on their own.
Design.
With AI design tools.
Develop.
With AI coding agents.
Deploy.
In a few clicks. *
* Platforms like Vercel put all three in the client’s hands.
WS@2027
03 / Expectations
Expectations changed.
100
PageSpeed score
Top-notch, not just best practice.
Best practice is now the floor, for everything we ship.
PageSpeed 100.
It is the only number that counts.
Security is essential.
A requirement on every project, never an extra.
WS@2027
04 / Review
AI builds it. AI checks it.
AI builds.
More and more of the work is made with AI.
AI checks.
In the same way, AI will review everything you do.
Whatever you ship, expect it to be checked.
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05 / Future
The future is unknown.
WS@2027
06 / WS in 2027
We’ll keep what we can.
[Define what we keep: clients, services, projects.]
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07 / Our products
Our products.
You’ve seen them at this conference.
Lana4Mac
CHRIS
Talkyto
Workspace Sync
Nebion
Klaudija
BackBeaver
SPECTROPA
In development
WS@2027
08 / What to sell in 2027 and 2028
Find a transaction or niche nobody owns yet.
It was always this way. It used to be harder.
WS@2027
09 / SaaS
SaaS is dead.
Almost.
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10 / Who survives
Who will survive.
Vercel
Stripe
Cloudflare
AI companies
Google
SpaceX / xAI
And a few others like them.
WS@2027
11 / Strategy
Products that integrate, powered by AI.
Vertical.
Products that cover one workflow from end to end.
Horizontal.
Products that connect with each other and with other tools.
AI-heavy.
AI in the product and in the process, to save people time.
WS@2027
12 / Principle
Make useful stuff.
As always.
WS@2027
13 / Growth
Integrations are one of the keys.
01
Get customers.
First, win the people who need the product.
02
Merge products.
Combine the ones that belong together.
03
Integrate everything.
Connect as many products as possible.
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14 / Pricing
Cheap, with constant updates.
Cheap.
A price that is an easy yes.
Always updating.
Constant updates keep us ahead.
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15 / Operations
Factorize every process and product.
Processes.
Break each one into repeatable steps.
Products.
Build and run them the same way.
AI factory.
Move the steps to automation.
WS@2027
16 / Sources of truth
Sources of truth.
Code docs.
Documentation that lives with the code.
Documentation system.
One system across every project and product.
Anyone can work on anything.
People and AI, on any project or product.
WS@2027
17 / Architecture
Separate products from platforms.
Platform.
Shared capabilities we build once.
Product.
What the customer uses and pays for.
Today, most of our products are a mix of both.
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18 / Quality
Great CI/CD and tests on every project.
No regressions.
Tests stop us from reintroducing problems we already fixed.
Speed and simplicity.
Protect the core ideas of each product.
Don’t just add features.
Every addition has to earn its place.
WS@2027
19 / A new audience
Your new audience: AI agents.
Your channels have a different role now, and a different public.
Git
Website
Social
Email
Landing pages
The reader is no longer only a person. It’s an AI agent.
WS@2027
20 / Marketing
AI doesn’t buy marketing.
“We are a top Drupal agency.”
Won’t work
LLM-readable pages
Markdown
Data
Numbers
Repos
Works
It’s like a public CV. AI reads the facts, not the slogans.
WS@2027
21 / AI marketing
Marketing that runs around the clock.
24/7
Strong AI marketing processes.
Built with the same care as our delivery process.
Agents always on.
Marketing agents working 24 hours a day, 7 days a week.
WS@2027
22 / Clients
Empower clients early.
They will move to AI.
Every client gets there, with us or without us.
They know what’s possible.
Friends, YouTube and TV show them every day.
Empower them first.
Help them early, and we keep them.
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20:27
23 / Prices
Prices keep dropping.
Prices
×
Coding
Video
Images
Digital assets
They already fell. They will fall further.
simple-projects.exe
×
×
Simple products and simple projects are gone.
OK
WS@2027
24 / Product
Simple on top. Complex underneath.
Simple on top.
Easy to understand and easy to use.
Complex underneath.
Integrations and advanced features. Without them it will not succeed.
“Cheap” pricing.
The price has to feel like an easy yes.
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25 / Platform
One platform under all our products.
Our products.
Built on top of our platforms.
Shared platform
Messaging
Hosting
AI services
OCR
Agents
Users
Accounting
Build it once. Stop developing the same things over and over.
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26 / New customers
Build what robots and AI agents need.
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27 / Closing thought
Nothing digital is impossible.
WS@2027
Questions and discussion
WS@2027
We don’t type code. We architect intelligence.
Kristijan Lukačin / ws.agency / 13 November 2026